Alcohol prices

Alcohol prices to rise in Irish supermarkets like Tesco and unlicensed in just weeks

Beverage prices are expected to increase after Christmas as new minimum unit price rules for alcohol come into effect.

From January 2022, a “floor price” for alcohol will be introduced, which means that alcohol cannot legally be sold below a fixed price.

The minimum price will be based on the amount of alcohol in the drink, measured in grams. Thus, the stronger the drink, the more it will cost the consumer.

The products will be priced at a minimum of 10c per gram of alcohol.

The government voted to introduce the minimum price rule of 10 cents per gram of alcohol, with a standard drink containing around 10g of alcohol in Ireland.

Alcohol in a supermarket

However, the introduction of a minimum unit price will not affect alcohol prices in pubs, clubs and restaurants, as they already sell alcohol well above the minimum unit price threshold.

The changes will manifest mainly when buying alcohol in a supermarket and some off-licensing.

The new pricing means the cheaper alcoholic products will cost you more.

The minimum price for a pint of lager will be around € 1.98, while the cheapest can will be € 1.70, and a bottle of wine will sell for no less than € 7.40.

As both whiskey and gin have a higher alcohol percentage, they will experience the most significant increase, with a 700ml bottle costing at least € 22.09.

For people who are already paying more than the above prices for alcohol, the change is likely to have minimal impact on your pocket.

The minimum unit price was introduced to target the sale of cheap alcohol, as it is a major contributor to binge drinking.

Alcohol Action Ireland said the price of alcohol in Ireland means a woman can hit a low-risk weekly drinking limit of 11 standard drinks for just € 5.49.

While men can hit their low risk weekly drinking limit of 17 standard drinks for less than $ 9.

The organization said that increasing alcohol prices has been shown to be effective in reducing alcohol consumption, dangerous and harmful alcohol consumption, and alcohol dependence.

The World Health Organization also said it has found “compelling evidence that the price of alcohol matters. If the price of alcohol goes up, alcohol-related harm goes down.”