The Foundation for Alcohol Research and Education (FARE) has claimed that a new report suggests that alcohol companies depend on heavy drinkers for their sales.
the Report on distribution of alcohol consumption in Australiapublished today by FARE and undertaken by the Center for Alcohol Policy Research (CAPR), analyzed alcohol consumption among people who consume alcohol at the heaviest levels.
The report’s findings indicate that more than a third of the alcohol consumed in Australia (36.1%) is consumed by only 5% of the population.
These drinkers average almost eight (7.83) drinks per day per person, according to the report.
The top 10% drinkers of the Australian population drank 54.1% of all alcohol consumed, he found.
Regular beer and cask wine are the most consumed by the 10% of the population who drink the most, who are most often men aged 40 to 59, living in rural and regional areas.
Luke Hutchins, director of policy and research at FARE, said this means that “alcohol companies profit most from people who drink at the heaviest levels”.
“This report clearly shows that alcohol companies rely on exploiting risky drinking, with a large portion of their sales based on the people who drink the most,” he explained.
“It has never been easier for alcohol companies to target heavy drinkers who may be suffering from alcohol addiction.
“By design, alcohol companies use digital marketing to easily identify and target people based on purchase history to offer their products around the clock.”
Although FARE appears to be using the report to suggest that beverage companies are targeting these drinkers, the report does not look at digital marketing or the role of alcohol companies and their impact on consumption levels.
The report also highlighted recent studies that suggest that this heavy-drinking section of the population has been buying cheap alcohol. However, retailers such as Endeavor Group have reported in recent years that sales have increased due to a “significant shift towards premium alcoholic beverages”.
The digital marketing of alcohol companies has been a major area of focus for FARE, despite continued efforts by ABAC, whose complaints process has been used by fellow anti-alcohol lobbyists, the Cancer Council.
Andrew Wilsmore, CEO of Alcohol Beverages Australia, suggested the report touted by FARE shows the vast majority of people are drinking sensibly. He highlighted areas of the population where more work needed to be done to raise awareness.
“All research shows that most Australians who choose to drink do so in moderation, however there is a small cohort, mainly older men, who drink at risky levels. This is why we must continue to invest in targeted corrective services,” he explained.
High-risk drinking among the male population has been on the agenda for several years with organizations such as DrinkWise, which have launched campaigns with Bowls Australia and the NRL to tackle risky drinking among older people. and men.
Recently the ‘“Hospo Drinking Culture” Campaign was launched by Monash University, Turning Point, and Chisholm Institute, and is one of many projects funded by VicHealth’s Men’s Risky Drinking initiative to raise awareness of high-risk drinking among men.