Alcohol prices

Irish law changes of 2022: alcohol prices to jump in one of biggest reduction efforts

Ireland is expected to host a major legislative change in a few days as the New Year approaches.

From January 4, a minimum unit price system will come into effect nationwide for all sellers of alcohol.

This new regime implies that alcoholic beverages must be sold at least at the minimum price set for the quantity of alcohol they contain.

The minimum price for alcoholic beverages will be set at 10 cents per gram of alcohol.

This isn’t the first time the government has decided to change laws regarding its sale in Ireland, and earlier this year it made sweeping changes to its in-store accessibility.

It is now illegal to reduce the price of alcohol at specific times of the day. This means that “happy hours” are prohibited by law in Ireland.



Irish law changes of 2022: alcohol prices to jump in one of the most important steps to curb alcohol trends

Other drink promotions and specials are illegal, including:

  • Loyalty card programs that reward customers for purchasing alcohol
  • Promotions to sell alcoholic beverages at a reduced price or to offer them for free when purchased with other products
  • Short-term price promotions where the price of an alcoholic beverage is reduced for a period of less than 3 days

Meanwhile, just days ago, Minister of State for Public Health, Welfare and the National Anti-Drug Strategy Frank Feighan announced a € 2 million fund to improve services. community drug and alcohol control communities.

The fund is part of the strategic priority to improve access to and delivery of drug and alcohol services in the community in the national drug strategy 2021-2025.

Speaking about the announcement, he said: “We are seeing new drug and alcohol needs emerging, whether in the nightlife economy, among young people, in disadvantaged communities or in multiple consumption.

“Funding will be allocated on a three-year cycle, with ongoing monitoring and evaluation, to ensure that services are effectively meeting the needs of people who use drugs and alcohol.